Launch OperatorGo to market and growth
Launch, then get fresh priorities daily
Launch Operator handles the research, drafts, measurement, and follow-up. You choose what to act on and when.
Who does what
9 steps to prepare your launch.
Go to market
Once, up front
Website and budgetYour website and monthly spending limit.
- By hand today
- Write a brief in a doc and hope everyone reads the same version.
- Launch Operator
- Reads your website and summarizes your product using the access you have granted.
- You
- Add your website and monthly budget. Goals are optional.
Which tools, and what stays yours
- Your monthly spending limit applies to all ads and emails. Only you can raise it.
ConnectionsAccounts that supply data or carry out work.
- By hand today
- Connect ad accounts, website tracking, billing, and tools for finding customers one at a time.
- Launch Operator
- Checks each connection and flags anything missing.
- You
- Connect your accounts.
Which tools, and what stays yours
- Connects your Clay, Google Ads, Microsoft Ads, LinkedIn Ads, Respondent, Resend, PostHog, and Stripe accounts.
- Stripe is read through a restricted read key. Vendors keep billing you directly.
Product briefThe approved facts and claims about your product.
- By hand today
- Re-explain the product from scratch in every ad, email, and page.
- Launch Operator
- Reads your site and drafts a reusable product brief.
- YouOptional
- Review it if you want.Want this automatic? Turn on “Approve setup drafts automatically” in Automation settings.
Which tools, and what stays yours
- It only reads pages you point it at, and later drafts may only make claims traceable to this brief.
Who to sell toThe people and companies most likely to need your product.
- By hand today
- Argue about the buyer, then guess.
- Launch Operator
- Describes likely customers and finds matching companies.
- YouOptional
- Review the audience if you want.Want this automatic? Turn on “Approve setup drafts automatically” in Automation settings.
Which tools, and what stays yours
- Customer searches use the profiles you approve. A profile awaiting approval is not used to find customers.
Why choose your productWhy buyers should choose you over alternatives.
- By hand today
- Rewrite the pitch for every ad, email, and page until the messages no longer match.
- Launch Operator
- Drafts reasons to choose your product, offers, and competitor comparisons.
- YouOptional
- Edit the language if you want.Want this automatic? Turn on “Approve setup drafts automatically” in Automation settings.
Which tools, and what stays yours
- Includes offers, competitor comparisons, and an outline for the page visitors see after clicking an ad.
- You publish the page and its wording in your website editor or code.
Choose how to reach customersWhere new customers will come from.
- By hand today
- Try ads, email, and content all at once, or pick one without comparing results.
- Launch Operator
- Suggests where to start with ads, email, or content, and checks which accounts you need.
- You
- Choose which ads, emails, or content you want to use.
Which tools, and what stays yours
- Start with one or two ways to reach customers. Try others once you know what works.
From first visit to paymentThe path from first visit to signup, use, and payment.
- By hand today
- Rebuild the path from first visit to signup and payment in each tool, then compare the numbers by hand.
- Launch Operator
- Shows how people move from ads to signup, product use, and payment.
- YouOptional
- Check that the steps from first visit to signup, product use, and payment match how your customers buy.Want this automatic? Turn on “Approve setup drafts automatically” in Automation settings.
Which tools, and what stays yours
- Also prepares a 30-day plan for the ads, emails, and content you chose.
Revenue trackingConnect campaign visits, product activity, and payments.
- By hand today
- Guess which ad caused a signup, or match on email addresses and get it wrong.
- Launch Operator
- Creates links that show where visits came from and checks records of customer activity.
- You
- Set up tracking for any customer actions your product does not record yet.
Which tools, and what stays yours
- Shows which ads or emails led to signups using tracking links rather than matching personal email addresses.
- Reads your PostHog for product usage and your Stripe for revenue.
First campaignsOne small, capped round of outreach, testers, and ads.
- By hand today
- Flip everything on at once and hope nothing is misconfigured.
- Launch Operator
- Checks that everything required is ready.
- You
- Start the first campaigns.
Which tools, and what stays yours
- Spending and email sends stay within your limits. After launch, regular checks identify what to improve next.
Keep improving
Updates every day. Act when you want.
Find potential customersThe people and companies your campaigns target.
- By hand today
- Build contact lists by hand, fill in company details, and remove duplicates.
- Launch Operator
- Finds matching companies and fills in their company and contact details.
- YouOptional
- Review the audience if you want.Want this automatic? Turn on “Approve setup drafts automatically” in Automation settings.
Which tools, and what stays yours
- Runs inside your Clay account, and Clay credits stay on your Clay bill.
Ads, emails, and research draftsThe ads, emails, and studies needed to run campaigns.
- By hand today
- Write every ad, email, and study from a blank page.
- Launch Operator
- Drafts ads, emails to potential customers, and studies with product testers.
- YouOptional
- Review drafts before they go live.Want this automatic? Turn off “Require separate approval before actions” in Automation settings.
Which tools, and what stays yours
- Prepares Google and Microsoft search ads, LinkedIn ads, email follow-ups, and studies and tester payment details in Respondent.
- Editing the drafts is always available to you, but nothing waits for an edit.
Run ads and emailsRunning campaigns and handling day-to-day exceptions.
- By hand today
- Log into each ads manager and inbox, every day.
- Launch Operator
- Runs ads and emails within the budgets you set and flags problems in one inbox.
- YouOptional
- Review sends and spending before they run.Want this automatic? Turn off “Require separate approval before actions” in Automation settings.
Which tools, and what stays yours
- Sends customer emails through Resend while respecting unsubscribes and blocked recipients. You keep your sending domain verified.
- You conduct interviews and take notes. The app drafts study plans and prepares tester payment details.
- Enforces spending limits for each action and month, and records what changed in each connected account. You can pause all automated work at once.
- Google, LinkedIn, Microsoft, Clay, and Resend keep billing your accounts directly.
MeasureCombining spend, product activity, and revenue into results.
- By hand today
- Export spreadsheets from four tools and rebuild the same report every Monday.
- Launch Operator
- Combines ad spend, product use, and revenue.
- You
- No action needed.
Which tools, and what stays yours
- Daily updates bring together ad results, customer progress from signup to payment, return visits, payments, and feature use from connected tools.
- You reconnect accounts when access expires. You can upload a spreadsheet when a direct connection is unavailable.
Choose next stepsPrioritizing changes based on what is and is not working.
- By hand today
- Skim dashboards and change whatever looks worst.
- Launch Operator
- Ranks next steps and tracks what improved.
- YouApprovals optional
- Approve budget increases and other spending.Want this automatic? Turn off “Require separate approval before actions” in Automation settings.Budget increases always need your approval.
Which tools, and what stays yours
- Can pause, resume, create paused campaigns, change copy, and lower budgets on Google, Microsoft, and LinkedIn ads.
- Recommendations use your recorded results. After enough time to measure a change, results are marked improved, worsened, unchanged, or still unknown. This does not prove the change caused the result.
- Also suggests ways to help new users get started, bring customers back, and improve pricing. You make those changes in your product or Stripe.
- For ads the app cannot change directly, it gives you instructions to follow in your ad account.